WORK EXPERIENCE 

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Designer Labels:- Deepthi Balagiri, Label Mysa, HRH by Shreedevi, Coco Doco, Saree Hut

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Freelance Graphic Designer, Textile consultant and Fashion Designer (Womenswear)    

                                                                                                                           February 2020 - Present

    Responsibilities:

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• Developing thematic and conceptual collections for womenswear in both ethnic and Fusion wear (Saree, Dress Material, Tunics and dresses)

     Label Mysa- Rooted to the Traditional Textiles and Techniques. Inspirations are mostly from across the world in terms of paintings, embroidery, cultural festivals, occasions, rich hues and surface ornamentation. Mysa embodies belief that a saree that makes one look gorgeous should also let you be 'you'.

    Deepthi Balagiri-  Collection is curated for that chic woman who believes slaying in the the sare/ tunic look. Fabrics are light weight, flowy and drapey. Inspirations are mostly the most basic day to day visible patterns but in the newest form of layout, color and additional detail. DB’s collection serves The Artistry and Finesse, with exotic designs and exquisite borders.

     HRH by Shreedevi- HRH has an extremely modern, chic, bold, loud and unusually Royal designing sense for those who loves colors, kitsch pattern and bizarre layouts yet sophisticated. The designs are very personal and statement that might change ones personality.

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• All above brands are different and have different thoughts and clientelle and hence the execution. once themes are decided for each, color pallette is picked very carefully, motifs are designed continued by their placement to complete the cads for final printing.

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Blackberry’s, Mohan Clothing Company Private Limited

(Textile and Fashion Designer, Product Developer)                                       April 2017 – January 2020
       Responsibilities:

•  Brainstorming with team to determine the customer need for product enhancement season on season with improved experience. Modify, develop and innovate product as a solution provider to the huge customer base of 5 lakhs across India for khaki, shirts, blazer, waistcoat and T- shirts.

•  Present the trend and seasonal direction with color, textiles, silhouette and trim forecast for the brand. Freeze the theme to work upon for upcoming season with newness and within the brand ideology.

• Evaluate product creation and preclude potential issues of the desired developments during weaving, processing and washing through site visit at manufacturing units.

• Communicate and negotiate with vendors and manufacturers on a day to day routine for design achievement, enhanced quality, pricing and services.

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      Achievements:

• Orchestrated the “Blackberrys Casuale” industry - leading developments with launch of India’s first innovative, commercial and everyday wear products under brand names Knitalia, Jackpack and Travelocity

• Designated as team lead at multiple conventions to promote products and company branding, e.g. during India Khaki Week

• Conceptualized innovative marketing campaigns, store window display to increase engagement with target demographic and drive brand exposure across the channels.

• Managed multiple projects simultaneously and effectively in demanding environment within tight deadlines

• Participated in international fairs viz. Premiere Vision, Texworld, Intertextiles and global retail hubs in Spain, Milan, Paris, Turkey, Sweden, China, Japan and Dubai for product, design and VM inspiration

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Vardhman, Mahavir Spinning Mills

(Textile Designer – USA and Indian Brands)                                                    July 2013 – April 2017

Responsibilities

• Handled designing for key USA market brands viz. Gap, BR, Old Navy, AEO, AX, Nordstorm, Hugo Boss, Tommy Hilfiger, Kohls, DKNY, J.C Penney, Ann Taylor, Vans, CK, etc.

• 2015 onwards took ownership of designing for all Indian brands like Madura Fashion and Lifestyle, Raymonds, Color Plus, Arvind Lifestyle, Indus League, Landmark group, Reliance Trends, Blackberry’s, UCB, ITC, Indian Terrain, etc.

• Developed seasonal collection in around 300 designs for menswear, womenswear and kidswear based on the global trends, buyers’ tastes, own research and regular customer interaction in collaboration with Italian design studio Ricardo Rami

• Arranged buyer presentations involving selection of fabric, washing, differentiated presentation layouts, garmenting, styling and post presentation issues

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Centex International Private Limited

(Textile Designer & Merchandiser)                                                                 June 2012 - July 2013

Responsibilities

• Designed seasonal collection of scarves, stoles, kaftans and shawls for export market, using jacquard, dobby, printing and different surface techniques viz. embroidery, embellishment, bead work, adda work, applique, etc.

• Worked on different drapes and styling layout for photo shoot, designed company website and developed seasonal catalogue

• coordinated with the buyers for product sampling, order conversions, payments and presentations.

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EDUCATIONAL QUALIFICATION

Bachelor of Design- Textile Design,                                                       2008 - 2012
National Institute of Fashion Technology, Kolkata.
CGPA - 8.91

HSC - Kairali school, Ranchi (CBSE)                                                                2008
Marks scored - 75%

SSC- Sacred Heart Convent School, Ranchi (ICSE)                                               2006
Marks scored - 86%